Identity System
Three directions for a single, modern Dutch coffee brand. Each one is built from the same DNA — geometric, quiet, confident — and each one earns its place on a different surface.
A geometric bird sits beside a confident uppercase wordmark. Endlessly scalable — works on a 16-pixel favicon and on a 3-meter wall sign without modification. The default identity for Niru.
Best for
The bird nests beside a bold, wide-tracked wordmark — a monolithic, type-led mark for headers, embroidery, and any context where a single horizontal line is needed.
Best for
An abstract bird formed from the curve of a coffee bean and the lift of a wing. The most expressive of the three — best as a standalone graphic device, social avatar, or as a large product graphic on the side of a Niru station.
Best for
In context