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Identity System

The Niru mark.

Three directions for a single, modern Dutch coffee brand. Each one is built from the same DNA — geometric, quiet, confident — and each one earns its place on a different surface.

Niru logo — Mark + Wordmark
01The signature lockup

Mark + Wordmark

A geometric bird sits beside a confident uppercase wordmark. Endlessly scalable — works on a 16-pixel favicon and on a 3-meter wall sign without modification. The default identity for Niru.

Best for

  • Website navigation
  • Cup sleeves
  • Stationery
Niru logo — Niru Lockup
02Integrated wordmark

Niru Lockup

The bird nests beside a bold, wide-tracked wordmark — a monolithic, type-led mark for headers, embroidery, and any context where a single horizontal line is needed.

Best for

  • Letterhead
  • Apparel embroidery
  • Email signatures
Niru logo — Coffee Geometry
03Abstract bird mark

Coffee Geometry

An abstract bird formed from the curve of a coffee bean and the lift of a wing. The most expressive of the three — best as a standalone graphic device, social avatar, or as a large product graphic on the side of a Niru station.

Best for

  • App icon
  • Social avatar
  • Station product graphic

In context

The mark, lived in.

NiruCOFFEE
NiruCOFFEE
NiruCOFFEE
16px
24px
40px
64px